Adding motion and timing to my visuals. I discover futuresplash which becomes flash, which starts to involve interactivity. Flash evolves with programmable interactivity and I learn with it, eventually expanding my practice to full fledged object oriented programming of web apps. Now I know how to program an interactive UI.

When I return to the industry, Steve Jobs has unemployed me. I move into a position as tech lead where I direct the broad strokes and learn new technologies as I grow. I gradually become an expert in HTML, CSS and Javascript (oh, JQuery, how I miss thee), and work to teach teams of front end developers to be detail oriented in the fidelity of their design implementation.

...and designer? This might be too many hats.
Our company starts working with consulting firm McKinsey, specifically their internal product development fund. We solidify and expand an existing process of iterate/deploy/test/feedback and specialize in launching digital products from an initial phase. A “vertical take-off,” often leaving maintenance to the client.
Concept sprints and design sprints become the work cadence, customizing the process around whatever the client needs to explore.

I'm one of few people in a data heavy group with design background. I learn on the job the fundamental concepts of UX research and design. As I integrate more with McKinsey, I begin working with a team that is building and iterating on healthcare products, helping their consultants move more efficiently to conclusions and recommendations.
This position ensures that during the first year of the COVID crisis, I'm working long weeks evolving our tools to help Sr. Partners worldwide to connect and communicate the most up to date information.

I spend time working with McKinsey's data visualization team under Jason Forrest, illustrating the concepts behind the guidance the firm wants to direct global healthcare towards. I also work with teams doing secret level work for the DoD where I learn some crazy mathematical concepts about how to predict complex systems as well as how to sequester work on specialized servers.

Time to explore, flex and rebuild less used creative muscles. Freelance work for some smaller companies. A couple of branding projects, prototype and R & D with a friend who received an IDEOS grant. I create some very low-fi video pieces with a small vintage clothing reseller, one of which gets a personal compliment from Taylor Swift herself (or, whoever manages her instagram account).

I'm open! Let's talk.
dh (at) dannyhobart (dot) com
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I look forward to hearing from you.